TRAINING / CASE STUDIES

BRITISH LUXURY PERFUMER


THE INITIATIVE

  • Engineer a new Client Counter Experience

  • Establish baseline standards to be championed internationally across retail and wholesale outlets
  • Promote the brand’s preeminent role as a purveyor of British Luxury

  • Create Training Programme to introduce Client Experience standards, Brand & Product Knowledge, Selling Skills, and Clienteling
  • Train all counter staff as well as wholesale accounts with an international deployment and facilitation

  • Create an on-boarding module based training for all new starters based on new Client Experience paradigm

THE DEPLOYMENT

  • Working across 9 international zones ( USA NE, USA SE, USA CENTRAL, USA WEST, DUBAI, QATAR, SAUDI ARABIA, MOSCOW, LONDON)

  • 1 day intensive interactive training

  • Deployment over a period of two months

  • Training Collateral and facilitation in: Arabic, English, and Russian

  • Pre-Facilitation competency assessments of all staff members

  • Development plans for each staff member based on performance during training

THE RESULTS

  • Generated a very strong shortlist on a very tight deadline

  • Vastly improved our client’s brand image

  • Achieved possibility of future negotiations with other divisions

  • Client appreciated Elite’s relationship-oriented approach and mentioned that their experience with Elite was comparable to using an internal recruiter