MARKETING & DIGITAL / CASE STUDIES

DIGITALLY ADVANCED LUXURY BUSINESS


THE BRIEF

  • Head of Ecommerce for a pioneering and digitally advanced luxury business, able to manage UK strategy and support a non UK global head office
  • Lead on the launch of brand new beauty Ecommerce site that operates as a separate entity to their established apparel proposition

 

THE DEPLOYMENT

  • A thorough market map was required to identify where to find transferable talent, the challenge being that we needed a broad eCommerce skill-set, an entrepreneurial mind-set, but yet somebody who could operate in a lean structure that was limiting in terms of strategic ownership due to the global business model – these things being quite contradicting meant we had to cover a lot of ground to eliminate the candidates who’s career motivations were not aligned.

  • We built in specific competency interview questions and psychometric testing to our screening process to narrow down our long-list, as well as a targeted outreach to find the ideal hire

 

THE RESULTS

  • We were able to meet the criteria of our clients search fully, finding an individual who could flourish in their unique set up long-term from a key competitor

  • The next tier of hires under this person has since been appointed by us, which covers the functions of both digital design and marketing

  • The results of this project have further enhanced our relationship with Chanel, which as an agency we now partner across multiple divisions, including retails operations, head office and marketing & digital